Finding a home in today’s market can be a challenge. But for buyers with disabilities and other limitations, a lack of accessible websites can further complicate the process. Inaccessible websites prevent certain users from seeing, hearing or otherwise engaging with content, severely limiting their home search options.
But what exactly is website accessibility? And what can you do to improve it?
What is website accessibility?
Accessibility refers to the ease with which visitors can use your website. You make your site more accessible by removing unnecessary obstacles that might be insurmountable to certain segments of your audience. The goal of website accessibility is to give visitors with disabilities, impairments and limitations equal access to content.
How does website accessibility help my business?
Improved accessibility enhances the user experience for every site visitor — especially people who have disabilities or other limitations. This not only shows them you care about their needs but also makes you a viable (and ADA compliant) partner in their home search. Thus, your reach is expanded, more leads are generated and loyal brand advocates are born.
How can I make my website more accessible?
- Add alternative text (ALT text) to objects such as photos and infographics. This allows screen readers to communicate pertinent information, insight and context to the visually impaired. For best results, keep ALT text clear and concise with one or two sentences of carefully chosen words and phrases.
- Offer alternatives to time-based media (e.g., audio, video). Provide full transcripts of audio recordings and add captions to video content. This makes it accessible to users with limited hearing capabilities.
- Provide total keyboard functionality. Some users are unable to use a mouse to navigate your website. Allow them to jump between selectable items using the tab key and make selections using the enter/return key.
For more ways to improve website accessibility, reach out today.
