With inventory sparse and interest rates steadily rising, affordability is finally cooling the white-hot housing market. And for the first time in a few years, agents are faced with the prospect of leaner times ahead.
But growing a business in a tumultuous market isn’t an insurmountable obstacle. Here are five ways to streamline your efforts, boost efficiency and promote business growth.
1. Use your time wisely.
Try time-blocking your schedule or try something like the Pomodoro Technique. Focus on each task individually to ensure it’s done properly and to the best of your ability. And don’t forget to build personal time into your calendar.
2. Take mental breaks.
Personal time allows you to decompress, reflect and gain new perspectives. This time can be used for whatever relaxes your mind — reading, afternoon tea or a walk in the park. Even 10 minutes of quiet, personal reflection can boost creativity and productivity.
3. Respond promptly to clients.
Putting off the concerns of potential clients is not a winning strategy in any market. Luckily, automation (e.g., chatbots, automated follow-ups, email drip campaigns) can handle the bulk of these inquiries for you. But you should still build time into your daily schedule for more personalized communication.
4. Leverage CRM data.
Routinely clean, organize and mine CRM data for insight into your business. CRM data can be used to track key performance metrics, optimize marketing campaigns and forecast future sales. It also allows you to provide a more proactive and personalized service to your clients.
5. Know when to ask for help (or provide it).
For many working agents, the volatility of today’s market is a new phenomenon. But more experienced agents have seen similar market fluctuations in the past. This creates mentorship opportunities that can be used to foster camaraderie and build new skill sets.
For more ways to promote efficiency and growth, reach out today.
